Mr. Goodrich serves as President of the law firm of Goodrich & Geist, P.C. He received his B.A. in 1974 and his J.D. in 1979 from Duquesne University. Mr. Goodrich is a Past President of the Pennsylvania Trial Lawyers Association (1996-1997), as well as a past President for the Western Pennsylvania Trial Lawyers Association (1994-1995). Attorney Goodrich is an active member of the Allegheny County Bar Association where he was re-elected by his peers to the Board of Governors and its Political Action Committee. He is an active member of the Academy of Trial Lawyers of Allegheny County, has served on its Board of Governors, and was Chairman of its Membership Committee. He is a member of the American Association for Justice, a Trustee of the Political Action Committee of the Pennsylvania Association for Justice, a Trustee for the Pennsylvania Bar Association Political Action Committee, a member of the Million Dollar Advocates Forum and a member of the American Board of Trial Advocates.
He was honored with the Rosenberg Award in 2000 for service to the Pennsylvania Association for Justice. Attorney Bill Goodrich lectures locally, statewide and nationally on a variety of topics dealing with representation of personal injury victims. He has secured seven figure verdicts against municipal defendants under real property, motor vehicle and guardrail design over the years. Attorney Goodrich has been recognized as being one of Pittsburgh's Best Lawyers (Pittsburgh Magazine, February 2005-2011 Editions top 50 in Pittsburgh), as well as one of The Best Lawyers in America (2005-2011 Editions), and has been named a Super Lawyer in 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011 (Philadelphia Magazine) as well as one of the top 100 in Pennsylvania, and also Pennsylvania Super Lawyers magazine, a web based magazine. Attorney Goodrich has an AV® Martindale-Hubble Reporter rating which is a testament to the fact that a lawyer's peers rank him or her at the highest level of professional excellence. Attorney Goodrich concentrates his practice in the areas of product liability, medical malpractice, premises liability, insurance arbitration, contract litigation, auto litigation, civil rights, and bad faith.